Apoorva Mukhija Biography: Apoorva Mukhija, born in Noida, India on July 28, 2001, is a well-known digital content creator and model from India. Dubbed as “The Rebel Kid,” she has risen to fame in the digital realm by engaging audiences with her funny and relatable content.
Apoorva rose to prominence through her witty and relevant videos showcasing the daily lives of Gen Z. Her content blends humor with incisive societal observations, garnering attention during the lockdown in 2020 as she offered a distinct perspective on relationships, lifestyle, and popular culture.
Apoorva Mukhija Biography: Early Life and Education
Apoorva Mukhija grew up in the capital city of India, New Delhi. She attended school at the Cloister of Jesus and Mary in New Delhi, where her sharp humor and candid nature made her well-known. Apoorva then enrolled in Manipal University, Jaipur, to earn a Bachelor of Technology (B.Tech) degree. While in college, she started exploring content creation as a hobby, which eventually turned into her successful profession.
Career Highlights
Apoorva Mukhija ventured into content creation amid the 2020 lockdown. Creating short, humorous videos that resonated with Gen Z’s realities, her popularity surged. Working with 150+ major brands like Nike, Amazon, Meta, and Maybelline, she earned recognition. Forbes India’s 2024 list positioned her as the 8th Top Digital Star for her notable impact.
Apoorva’s involvement goes beyond social media. Apart from that, she has explored acting and was seen in the TV show “Who’s Your GIN?”. Furthermore, she has presented at digital summits and festivals, connecting with youth on subjects like creativity and freedom.
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Apoorva Mukhija Movies
Apoorva gained recognition for portraying Akshata Mesharam in the show “Who’s Your Gynac?” (2023) and featured in the film “The Traitors India (Hindi)” (2025). In 2025, she debuted in the web series “Bat Paved”.
“India’s Got Latent” Controversy
Apoorva Mukhija provided her statement on the “India’s Got Latent” show controversy, refuting allegations of scripting or payment to participants. The issue started when Apoorva and Ranveer Allahbadia made contentious comments on the show, resulting in backlash and legal consequences.
- Police Inquiry: Apoorva Mukhija was questioned by the Mumbai police regarding the contentious comments made during Samay Raina’s show, “India’s Got Latent.” This inquiry stemmed from accusations of using offensive language, as reported by several complainants.
- Social Media Reaction: Mukhija received severe online backlash for her remarks on the show, prompting numerous calls for severe repercussions. Clips from the show quickly spread across the internet, provoking anger and disapproval.
- Samay Raina’s Response: After the backlash, comedian Samay Raina deleted all videos related to “India’s Got Latent” from his channel. He stated that the circumstances were too much to handle and promised to assist in the investigations.
Family and Personal Life
Apoorva Mukhija has her mother, Anita Mukhija, and a younger brother in her family. They have consistently provided her with support, both in terms of motivation and practical assistance, throughout her endeavors. Apoorva holds her family in high regard and frequently showcases snippets of her personal life on social media.
Relationship
Apoorva Mukhija used to date Utsav Dahiya, an investment banker. She likes to keep her personal relationships confidential. At the moment, she is single.
Physical Appearance
Apoorva Mukhija is around 5 feet 3 inches tall, with black eyes and black hair. Similarly, Mukhija’s weight is approximately 45 kg (99 lbs) as of 2025.
Age
Apoorva was born on July 28, 2001, making her 24 years old as of 2025. She was born in Noida, India.
Interesting Facts
- Apoorva Mukhija is also known as “The Rebel Kid”.
- She began creating content during the 2020 lockdown.
- Apoorva has collaborated with over 60 major brands.
- In 2024, she was ranked among Forbes India’s Top 100 Digital Stars.
- Apoorva made her web series debut with “Bat Paved” in 2025.
- She is passionate about travel and values her parents’ support.
- Apoorva is known for her authentic and relatable content.
Social Media Presence
Apoorva Mukhija has a significant presence on Instagram, with a large number of followers attracted to her appealing content and relatable character, which have boosted her popularity on the platform.
Apoorva Mukhija’s Net Worth
Apoorva Mukhija is believed to have a net worth ranging from $70,000 to $85,000 in Indian Rupees.
Conclusion
Apoorva Mukhija’s rise from a college student making videos in her dorm to becoming one of India’s leading digital creators showcases her creativity, diligence, and commitment. Her talent for engaging audiences with humor and content that resonates has firmly established her as a significant presence in the digital realm.
