Aashna Shroff, an influential Indian fashion and lifestyle influencer, was born in Mumbai, India on August 4, 1993. She has garnered fame as a YouTuber, blogger, and entrepreneur, with a focus on captivating content centered around fashion, beauty, and travel.
Early Life and Education
Aashna was raised in a Sindhi Hindu household and finished her Higher Secondary Certificate (HSC) at Mithibai College in Mumbai. She then pursued a fashion degree at the London College of Fashion. Prior to joining the fashion industry, she spent two years working as a preschool teacher, which marked the start of her professional career.
Career Highlights
Aashna established her online fashion store, The Snob Shop, on Facebook in 2013. Simultaneously, she launched her YouTube channel, The Snob Journal, where she generously shares beauty tutorials, fashion advice, and travel vlogs. With an impressive following of over 186,000 subscribers on YouTube, Aashna’s online presence has demonstrated her significant impact in the digital realm.
Throughout her career, she has successfully collaborated with renowned beauty brands like NYKAA, L’Oreal, Maybelline, and Estee Lauder. In 2023, Aashna received the prestigious title of Cosmopolitan Luxury Fashion Influencer of the Year, further establishing her esteemed position within the industry.
Age
Aashna Shroff was born on August 4, 1993, which makes her 31 years old as of now.
Parents
Aashna Shroff grew up under the care of her mother, Kiran Shyam Shroff, who is a former model and had a short career in acting. Aashna’s parents are no longer together, and she has openly discussed the difficulties they faced, including financial struggles during her upbringing. Her mother played a significant role in shaping her career and supporting her love for fashion.
Aashna also has a strong bond with her maternal aunt, Preeti, who played a vital role in raising her.
Husband
Aashna Shroff and Armaan Malik, a renowned Indian playback singer, are now married. On January 2, 2025, they exchanged vows in an intimate ceremony filled with traditional rituals and vibrant colors. Aashna wore a captivating orange lehenga, while Armaan looked dashing in a sherwani of pastel shades.
Net Worth
Aashna Shroff’s net worth is estimated to be around ₹37 crores (approximately $4.5 million) as of 2024.
Some Lesser-Known Facts about Aashna Shroff
- Single Mother Upbringing: Raised by her single mother, Kiran Shyam Shroff, who is a former model, Aashna credits her for much of her success.
- Struggles with Acne: She has openly shared her battles with acne, promoting authenticity and self-acceptance among her followers.
- Cyberbullying Experience: Aashna has faced cyberbullying, including impersonation, leading her to seek help from the cyber police.
- Supportive Friendships: She has fostered strong friendships within the influencer community, emphasizing collaboration over competition.
- Travel Anxiety: Post-pandemic, she experienced anxiety about traveling alone, a departure from her previous comfort with solo travel.
Social Media Presence
Aashna Shroff is active on various social media platforms. Here are her primary social media links:
- Instagram: @aashnashroff
- YouTube: @Aashna.Shroff
FAQs about Aashna Shroff
What is Aashna Shroff known for?
Aashna Shroff is a prominent fashion and lifestyle influencer, YouTuber, and entrepreneur known for her engaging content on fashion, beauty, and travel. She is also the owner of an online store called The Snob Shop.
What brands has Aashna collaborated with?
Aashna has collaborated with several well-known brands, including Nykaa, L’Oreal, Estee Lauder, Myntra, and Vivo. She is recognized for her creative influencer marketing campaigns.
Is Aashna Shroff involved in any television shows?
Yes, Aashna Shroff is currently a judge on the reality show Myntra Fashion Superstar, where she evaluates aspiring fashion influencers.
What are some personal challenges Aashna has faced?
Aashna has been open about her struggles with acne and cyberbullying. She has also dealt with impersonation issues on social media, leading her to seek help from the cyber police.
